Amazon to Sell Nearly 4 Million Kindle Fires This Quarter (Q4 2011)

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How many Kindle Fires will Amazon sell this quarter? Between 3 and 4 million, depending who you ask.

According to DigiTimes, Quanta (the manufacturer of the Kindle Fire) has shipped somewhere between 3 and 4 million Kindle Fires.

Also, industry sources say that Wintek, a major supplier of Kindle Fire touch screens, will have shipped between 3 and 3.5 million screens by January.

Meanwhile, market research firm IHS iSuppli estimates that 3.9 million Kindle Fires will be sold this quarter. This means, according to IHS (via PaidContent), that

The Kindle Fire will hold a 13.8 percent market share for media tablets globally, according to IHS, compared to the iPad’s estimated 65.6 percent market share. The company estimates that iPad’s market share was 69.7 percent in the third quarter of this year, suggesting that the Kindle Fire has barely cut into iPad sales. Rather, the $199 Fire “will help fuel the expansion of the entire market” and will “appeal to a brand-new set of media tablet buyers.”

In other words, the Fire hasn’t hurt the iPad’s sales too much, but the tablet market in general is growing like crazy.

It makes sense that the Fire isn’t really hurting Apple’s iPad sales. The iPad has been out for a long, long time already. And with the cheapest version selling for $499, it serves a different market. I, for example, bought a Kindle Fire but never bought an iPad because I thought it was too expensive.


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