How many Kindle Fires will Amazon sell this quarter? Between 3 and 4 million, depending who you ask.
Also, industry sources say that Wintek, a major supplier of Kindle Fire touch screens, will have shipped between 3 and 3.5 million screens by January.
The Kindle Fire will hold a 13.8 percent market share for media tablets globally, according to IHS, compared to the iPad’s estimated 65.6 percent market share. The company estimates that iPad’s market share was 69.7 percent in the third quarter of this year, suggesting that the Kindle Fire has barely cut into iPad sales. Rather, the $199 Fire “will help fuel the expansion of the entire market” and will “appeal to a brand-new set of media tablet buyers.”
In other words, the Fire hasn’t hurt the iPad’s sales too much, but the tablet market in general is growing like crazy.
It makes sense that the Fire isn’t really hurting Apple’s iPad sales. The iPad has been out for a long, long time already. And with the cheapest version selling for $499, it serves a different market. I, for example, bought a Kindle Fire but never bought an iPad because I thought it was too expensive.