Apple’s Plan to Add Original Video Content

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In a bid to thrive on the world of music streaming, The Wall Street Journal reports that Apple has been in talks with Hollywood producers to buy exclusive rights to original television shows and movies.  No, they are not venturing into a whole new different business.

The plan is to make these original programs exclusive to Apple Music as the company’s strategy to attract more subscribers.  As of today, Apple Music is struggling to compete with its competitors, having only 20 million subscribers while Spotify has double.

No deals have been signed yet but if the plan pushes through, it will differentiate its service to other competitors in the music streaming business.  However, it appears to be doing a modified version of Amazon Prime.  Subscribe to Prime and in addition to two-day shipping, you get thousands of hours of video to stream. Subscribe to Apple Music and you’ll (eventually) get thousands of hours of video.

An Apple Music subscription costs $9.99/month while you can subscribe to Amazon Prime for $99/year which is a little over $8 per month. That’s cheaper than the former but is packed with more perks.

Your Prime Subscription will give you instant access to an ad-free music streaming service (over 2 million songs) and unlimited video streaming on top of the free two-day shipping, thousands of titles, audio series, unlimited photo storage and early access to select Amazon Lightning Deals.

If 2 million songs are not enough for you, you can subscribe to Amazon Music Unlimited that will give you TENS OF MILLIONS of songs that you can even download for free for offline listening.

Individual Plan:

$7.99/month or $79/year for Prime Members ($9.99/month for Non-Prime users)

Echo Plan: 

$3.99/month (Sign up through your  Echo.  “Alexa, try Amazon Music Unlimited.”)

Family Plan:

$14.99/month or $149/year for Prime Members / $14.99/month for Non-Prime users (for up to 6 family members)