Rumor: Amazon to Launch a Retail Store

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We all know about the Apple Stores. Maybe you’ve seen commercials for the Microsoft Stores. And before too long, we might be able to hop on over to the local Amazon Store.

This isn’t the first time this rumor has surfaced, but it’s back in a new wave so it’s worth mentioning. Amazon is supposedly in the process of launching a retail store in Seattle. As this Good E-Reader article reports:

Amazon sources close to the situation have told us that the company is planning on rolling out a retail store in Seattle within the next few months. This project is a test to gauge the market to see if a chain of stores would be profitable. They intend on going with the small boutique route with the main emphasis on books from their growing line of Amazon Exclusives and selling their e-readers and tablets.

An Amazon store could also possibly sell AmazonBasics products.

The idea of an Amazon store is not brand new. Launch mentioned forthcoming Amazon retail stores a couple months ago and The Street hinted at the possibility more than 2 years ago. Word of it coming “within the next few months,” however, IS brand new.

My first impression of the idea is that it would do well in Seattle. Amazon Locker is already underway there and in New York. Seattle is definitely one of the more tech-savvy cities out there. But how would an Amazon store do in other areas? I actually think it would do pretty well. The Kindles are obviously a huge seller and I think that people would be very comfortable going to an Amazon store to try them out. It would be nice to have all of the Kindles and, presumably, a ton of Kindle accessories all in one place (most retailers that sell Kindles have a paucity of Kindle accessories). Add to that all of the high-profile books that Amazon Publishing will be coming out with (that will not be available at Barnes & Noble, Books-A-Million, or Indigo bookstores) and yeah, I think an Amazon store could serve a great purpose.

It would also be neat if all the books from the Amazon bestseller list were in the stores.

I don’t know why, but I imagine an Amazon store to be more of a quaint little red brick building and less of an Apple-esque glass temple. Anyway, I have a brother and sister that live in Seattle, so as soon as the Amazon store opens, I’ll send one of them over there to get some photos and video.


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