Amazon Introduces its Own Private Label Vitamins & Supplements

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Amazon Elements, which was initially a private label diaper and baby wipes brand, quietly launched a new category of everyday essentials – Vitamins & Supplements.

On Amazon.com, you can see a new banner that says, “New wellness choices are here,” featuring different bottles of supplements such as Turmeric, Calcium, Magnesium and Vitamin K2.

“Wellness should come naturally.  We make our quality supplements using only pure organic ingredients.  And we share the whole story of their origins with you, all the way down to their DNA.”

The goal of the company is to provide its customers an “unprecedented level of information” about these products with a click of a button.  That’s why each bottle of Vitamin or Supplement comes with a unique code that you can scan through the Amazon app from your smartphone to read about the product’s origins, ingredients, certificate of analysis, potency and quality reports.

And for a limited time, you can save up to 30% off when you purchase three Amazon Elements vitamins and/or supplements.

The following are the 5 Vitamins & Supplements available in the line-up right now:

Turmeric Root Extract 

 “Our Turmeric Root Extract begins in the sunny fields of India where the turmeric root rhizomes are harvested. “

It does not contain allergens, artificial colors and flavors, chemical preservatives or gluten.

 

Visit this page to read about the amazing health benefits of Turmeric.

Calcium Complex 

“Calcium is often derived from hard minerals, but our formulation uses marine algae from the Lithothamnion subspecies genus.”

Vegan and does not contain allergens, artificial colors & flavors, chemical preservatives, gluten or soy.

Magnesium

“Sourced from the seawater in Seto Inland Sea, Japan.”

It does not contain allergens, artificial colors and flavors, chemical preservatives, gluten or soy.

 

Vitamin K2 

“Amazon Elements Vitamin K2 capsules contain plant-based nutrients derived from fermented chickpeas.”

Vegan and does not contain allergens, artificial colors and flavors, chemical preservatives, gluten or soy.

 

Vitamin D2

“Amazon Elements Vitamin D2capsules contain a plant-based ingredient that is created by combining whole-cell yeast with molasses and exposing it to ultraviolet light.”

Vegan and does not contain allergens, artificial colors and flavors, chemical preservatives, gluten or soy.

Depending on the customers’ feedback, I’m sure Amazon will eventually add more vitamins and supplements to their line.

All Amazon Elements products are exclusive for Prime Members only so make sure to upgrade your membership if you haven’t done so yet.