Amazon Launches its Private Label Furniture Brands

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Amazon has been recently ramping up its private label brands – from adult to kid clothing brands, women’s intimates, sportswear, tech devices and even vitamins & supplements.  Now, the e-commerce giant is joining the Furniture Industry by unveiling two private-label furniture & home furnishing brands, Stone & Beam and Rivet.

“We are thrilled to offer Rivet and Stone & Beam to Amazon customers.  As a company, we’re always listening to customers, learning and innovating on their behalf to bring them products we think they will love,” said Ayesha Harper, director of Hardlines Private Brands at Amazon.

According to Business Insider, Rivet will focus on urban, small-space solutions and high style with a midcentury modern-inspired design, while Stone & Beam is more on comfort and durability.

Unlike Amazon’s private label fashion brands, GoodThreads, Peak Velocity, Amazon Essentials, etc., a Prime Membership isn’t needed to purchase products from the line.

However, your Prime Membership can get you a FREE shipping on all products, including sofas, tables, lamps, etc.  Both brands also offer 30-day returns and one to two-year warranty.

Move over, Ikea.