Amazon just introduced a new program made for 13-17 year-olds that will allow them to explore the e-commerce site with the independence of their own login. Now teens can easily shop on their own through a parent’s account and take advantage of their Prime benefits with their approval.
“As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need. We’ve listened to families and have built a great experience for both teens and parents. For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime,” said Michael Carr, Vice President, Amazon Households.
To begin, the teen needs to send an invitation to mom or dad through SMS or email. The parent will then choose a payment method and shipping address, and automatically send back an invitation to the teen. Once the teen receives it, they can already create their own account with their own username and password.
For the teen to start shopping, all they have to do is place their order on the Amazon App and mom/dad will receive a text or email showing the item, cost, shipping address, payment information and an optional note like, “this is the book I need for a class.” Then mom/dad can either approve or decline the order.
Parents can also choose to let their teens shop independently without their approval and just set a pre-approved spending limit instead.
For parents with a Prime Membership, these select benefits can be shared with their teen at no additional cost:
- Prime Shipping: Unlimited fast, Free Two-Day Shipping on more than 50 million items
- Prime Video: Unlimited access to tens of thousands of movies and TV shows
- Twitch Prime: Free games and in-game loot, Twitch viewing benefits, and discounts on most pre-release boxed games
A few days ago, Amazon also introduced a flexible payment option for Prime Student, allowing college students to sign up for Prime for $5.49/month without the annual commitment.
With two new “youth-focused” programs launched in one week, it’s pretty obvious which demographic group they want to target.
Teens can visit this page to sign up. Parents, add your teen HERE.