Nope, it’s not Instagram… nor it’s Snapchat. Despite of young individuals always being on these social media networks, neither of these two apps made it into the top 5 “can’t go without apps” among Millennials.
The latest data from comScore’s 2017 US Mobile App Report shows that the most essential app for 18 to 34-year olds is the Amazon (35%), followed by Gmail, Facebook, Messenger and YouTube.
“It speaks to a broader insight, which is that millennials seem to recognize the importance of the more functional apps, like Amazon, Gmail and Google Maps,” said Andrew Lipsman, the senior vice president of insights and marketing at comScore.
The Amazon app is available on all iOS and Android devices, and features a variety of functions from shopping, tracking orders, scanning products, managing your account, command tasks for Alexa, stream Prime Videos, back-up your photos to Amazon Cloud Drive and order products from Treasure Truck, Amazon Fresh and Prime Now.
Confused about what to wear for a party? Outfit Compare is a Prime-exclusive tool on the Amazon app that allows you to upload two images of yourself wearing two different outfits and get the much-needed fashion advice from real stylists.
Spark, on the other hand, is a “shoppable network” within the app where you can discover things from people with the same interests as you. Scroll through photos posted by different influencers featuring their products. When you see something you like, just tap on the photo and purchase it right then and there.
Amazon is definitely a convenient, secure and useful app that packs some cool features… no wonder it’s a hit among Millennials.