How Shoppers and Merchants Can Protect Themselves from Online Fraud

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In yesterday’s article, I shared the news about cyber criminals attacking third-party sellers on Amazon and not just its consumers.

No matter how the e-commerce giant tries to bring these fraudsters down, it just can’t completely wipe them out from the site.

Today, I will go into a bit more detail about what you can do to protect yourselves online fraud.


  • Change your password regularly.
  • Don’t use the same password that you use for your other online accounts, especially your online bank accounts.
  • Choose strong passwords and keep them safe.  The best way is to use a password manager like LastPass to generate and use long, random and unique passwords.
  • Another option is to set up a Two-Step Verification for your Amazon accounts.  This is an advanced security setting that requires a code sent to your mobile phone aside from the usual username and password log-in.


  • Just like Merchant Accounts, consumers should also choose strong passwords using a password manager like LastPass and change it regularly.
  • Use a different password on Amazon to what you use on other websites or online accounts.
  • Don’t share your personal information.  Know that will never email or call you to ask you for your password, credit card or bank account number and other personal information.
  • Log in to your Amazon account by entering the address into your browser or a trusted app.
  • Be wary of any emails from “Amazon” that is asking you to click links or open attached files.  Legit Amazon e-mails come from an address ending in “ or”
  • Check your seller’s feedback before making your purchase.
  • Don’t fall for “too good to be true” deals.  Lately, fraudsters hack into inactive third-party seller accounts to post non-existent merchandise in very deep discounts to attract potential buyers.
  • Watch out for overly positive reviews that seem very similar.  Here’s how you can avoid falling for fake Amazon reviews.
  • Beware of any unusual request for form of payment — a request for a direct money transfer is prima facie evidence of criminal intent.  You should never pay for a Marketplace item outside of the Amazon site.

The internet can be a scary place, but it doesn’t have to be if you keep these safety and security measures in mind.