Earlier this year, Amazon decided to shut down its cable, phone and internet store which featured Frontier, a high-speed Internet, video, TV and phone service provider. At that time, Amazon spokeswoman said that the company is constantly “testing and launching new offerings to innovate on behalf of customers.” And just this week, NBC News reported that Amazon has already started talks to buy scores of small TV channels and major program providers. I guess this is already an introduction to the “new offerings” that the company promised 6 months ago.
Although Amazon has not issued an official statement about this yet, NBC confirmed that an Amazon representative gave a hint that there will be more info about it in the coming weeks.
The online video market is getting more and more competitive, with companies focusing on millennial audiences. So it’s not a surprise that Amazon is jumping in with the hopes of dominating the business.
The e-commerce giant is already spending around $4 billion/year for its on-demand subscription video offering, Prime Video.
With Prime TV, you can enjoy instant access to thousands of movies and TV shows at no additional cost. You can even download the content to your devices to watch them offline, anytime and anywhere.
As of now, the news about Amazon’s expansion to the Cable biz is still unclear… guess we’ll just have to wait and see.