`Tis the season of giving and what better way to give back than to be able to contribute to a global fund while shopping for gifts and your favorite things? And what better time to spend than when it can benefit a worthy cause?
December 1st was Worlds AIDS Day and Amazon partnered up with RED, a private and non-governmental organization that partner’s up with the world’s most iconic brands to generate a Global Fund to fight HIV/AIDS.
“Our collaboration with Amazon will make the gift of giving more impactful than ever before. I’m so grateful to the incredible team at Amazon who have made our ambitions of turning the holidays ‘(RED)’ a reality. Together with their enormous customer base, Amazon is helping to ensure lifesaving HIV/AIDS services are being delivered to communities most in need,” said (Red) CEO Deborah Dugan.
On (Red)/Amazon page, you can find a variety of exclusive products, some even curated by big celebrities, including Tyra Banks, Neil Patrick Harris, DJ Khaled and more.
Amazon also released an exclusive RED Echo which meant a donation of $10 to the Global Fund for every Echo device sold.
The Bank of America also joined the cause, offering an extra $0.30 for every dollar spent by consumers on (RED) on Amazon until December 31st.
So what are you waiting for? Shop (RED) and help save lives. Visit this page to see all the products available from different categories – Men & Women, Kids, Home & Kitchen, Daily Carry, Beauty & Health and Under $50.