In the hopes of closing the gap between itself and Amazon, Walmart is currently testing out a new package-delivery program in New Jersey and Arkansas.
In this program, employees will be offered overtime pay to deliver packages using their own vehicles on their way home from work.
“Now, our latest test is taking this another step further and leveraging one of our greatest assets – our associates – to get online orders to customers’ doors. Why is that a big deal? Not only can this cut shipping costs and get packages to their final destinations faster and more efficiently, it creates a special win-win-win for customers, associates and the business. Our stores put us within 10 miles of 90% of the U.S. population. Now imagine all the routes our associates drive to and from work and the houses they pass along the way,” said Marc Lore, President and CEO, Walmart U.S. eCommerce.
In this new Associate Delivery program, employees are in full control of their experience. If they choose to participate in the program, they will have the freedom to choose the number of packages, size and weight limits, as well as which days they are able to make deliveries.
This is actually not the first time for Walmart to make changes and innovations to improve their customers’ shopping experience (and probably compete with Amazon) this year.
Last January, Walmart ditched its version of Amazon Prime – now, shoppers don’t need to pay a membership fee to avail the free two-day shipping. A month after that, news about Walmart’s plan to test out a “just walk out” shopping experience (just like Amazon Go) surfaced. And now, this… well, at least this time, their “new idea” isn’t copied from Amazon anymore.
Good luck, Walmart!