After Whole Foods unveiled lower prices on its best-selling grocery staples, following Amazon’s takeover, an analysis by research firm Gordon Haskett discovered that the prices are now creeping back up.
Remember what they said on their press release almost four months ago?
“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards. To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more.” said Jeff Wilke, CEO of AmazonWorldwide Consumer.
True, the price-cuts happened during that time. Now, price tags of snack foods increased to 5.2%, dry grocery went up 2.5%, beverages and bakery each are 1.3% higher, and frozen goods raised 1.3%.
(source: Business Insider)
So the prices are basically back to almost the same figures before Amazon’s highly-publicized acquisition of Whole Foods.
Well, I am not surprised at all. Mrs. Amazopia was right when she said that Bezos wants to be known as the “low cost” go-to when people are looking and quietly finds a way to increase revenue when the attention is slowly dying down.
But why couldn’t he just wait till after the holidays? Guess that is part of his sneaky plan.